Integral Ad Science (IAS), a digital ad verification company, has hired a new CEO and board member.

According to IAS, they will focus on expanding IAS into new global markets and pushing into new ad formats. 

Source: Variety Media

Amazon is once again selling Google’s Chromecast streaming adapter, three years after yanking the product from its website. The e-commerce giant began listing the 3rd-generation model of Google’s Chromecast streaming stick, as well as the 4K-capable Chromecast Ultra, on its website this week. The move could be a first step towards a more comprehensive business agreement between the two companies.

Amazon stopped selling Google’s Chromecast devices in late 2015, and at the time justified the move with the argument that Amazon’s own video services weren’t available on Chromecast. Google charged that this was Amazon’s fault, and that the company easily could have added cast capabilities to its apps if it wanted to. The two companies also disagreed on a host of other issues, including Amazon’s use of Android, and Google’s unwillingness to bring its own apps to Amazon’s Fire tablets.

The conflict gained some additional urgency when Amazon released its Echo Show smart display device in 2017. The device initially featured a customized YouTube integration, which Google quickly blocked, arguing that it violated YouTube’s terms of service.

Amazon followed up with a work-around, which was once again blocked by Google. And late last year, the search giant further escalated the conflict by also blocking Amazon’s Fire TV devices from accessing YouTube.

Amazon’s decision to once again sell Chromecast could signal an end to this feud, and increases the likelihood that Google may bring an official YouTube app to Fire TV. Spokespeople from Google and Amazon didn’t immediately respond to a request for comment.

Source: Variety Media

Internet and ‘big data’ giants like Amazon and China’s Alipay pose an existential threat to traditional banks, the head of the Bank for International Settlements, Agustín Carstens, said on Tuesday.

Carstens, who took charge of the central bank umbrella group a year ago, said the huge amounts of data that big internet companies gather on their customers meant they potentially have advantages over established banks.

They may have better information on customers’ spending and lifestyles, which might make it easier to judge the risks of providing a loan.

“This is very big,” Carstens, who was previously governor of Mexico’s central bank, told Reuters on the sidelines of a banking conference in London where he spoke on the growing influence of big data.

“This can be an existential threat to some financial intermediation firms so it is very important for us to get all of this early on and try to steer it without distortions.”

Alipay, the payment affiliate of China’s Alibaba , is already catching up with HSBC in terms of market capitalisation. The growth of Alipay and companies like Tencent has prompted Chinese regulators to take steps to be able to monitor them more closely.

There are also questions over whether U.S. giants such as Amazon, Google or even social media firms such as Facebook, could expand in financial services with similar setups.

“Each model is different, but what is universal is the exploitation of information,” Carstens said.

“Amazon doesn’t have much of an open financial intermediation model, they don’t have a financial arm like Alipay but there is nothing that prevents them from generating it.”

The key point was that it was not yet clear how much of a competitive edge social media and shopping data can give internet companies that go into financial services, he said.

From the perspective of the authorities, the questions are whether it will create any risky lending or destabilise the financial system in any way.

“We need an open public discussion,” he said in a speech entitled “International coordination is the name of the game”, which he gave at the conference.

Source: Reuters

Companies in the media sector are generally progressive in embracing digital tech to adapt their businesses — but they are more reluctant than other industries to move forward with artificial intelligence, among other emerging technologies, according to new research from PwC.

Per PwC’s survey of 1,000 U.S. executives for its “2019 AI Predictions” report in multiple industries, 20% said their companies will deploy AI across their businesses next year.

By comparison, media companies are in the extremely early phases of implementing AI, the consulting firm’s research shows. Only a limited few have defined an AI business case and deployment plan — and hardly any have projects currently in process, PwC found. Just 7% of media execs said they are making “substantial” investments in AI, according to PwC.

“AI has been a hot topic, but it’s not in production as much as you think,” said Scott Likens, who lead PwC’s emerging technologies group. “There’s still mystery about emerging technologies among business executives.”

One of the concerns about AI is that it will introduce new problems. The potential for AI-powered cyberthreats was the top-ranked concern among tech, media, and telecommunications execs surveyed by PwC (43% of whom identified it as the No. 1 worry).

“We automatically don’t trust something we don’t understand, even if it’s better,” Likens noted.

There’s also a lack of understanding of how AI can be used to improve efficiencies and create new revenue opportunities, according to Likens. Artificial intelligence, depending on how it’s defined, is 50 years old, he said. So far, though, the promise of AI has been tough to explain. “People say they’re using AI when in fact they’re just using analytics,” Likens said.

The benefits of AI applications can be intangible, according to Likens. For example, it’s hard to measure the extent to which an AI-powered personalization feature for content results in a better overall customer experience, he said.

Among media execs PwC polled, only 12% identified AI as being the “most disruptive” emerging technology in the next three years.

Still, media executives do see the potential for AI applications. Of respondents who picked AI as the No. 1 disruptive technology, 19% said they expect AI will help cut costs, 5% said it will boost productivity, and 3% said it will improve customer experience.

One of the biggest challenges — as with the adoption of any emerging technology — is changing the culture of an organization to embrace it, Likens said. “Changing process takes a lot of time,” he said. “Upskilling the workforce is difficult. There’s knowledge on both sides that has to come together — that includes people with AI domain expertise and businesspeople.”

In addition to AI applications that can reduce costs (like automating call centers and customer service), artificial intelligence used in conjunction with other technologies can produce big wins, according to Likens. “We think the convergence of emerging tech is where it’s at,” he said.

For example, PwC deployed an application for a client (which Likens declined to identify) that combined blockchain and AI to automatically manage content-rights and royalties payments. “A lot of the manual processing went away by automating that smart-contract process,” he said.

Likens also sees promise in combining AI with virtual-reality and other immersive experiences. “With AI it’s not just canned interactions… it’s a live interaction model,” he said.

Source: Variety Media

Britain said it would tax the revenues of online platforms like Google, Facebook and Amazon to create a fairer tax system that had not kept pace with changing digital business models.

“It’s clearly not sustainable, or fair, that digital platform businesses can generate substantial value in the UK without paying tax here in respect of that business,” finance minister Philip Hammond said in his annual budget on Monday.

The tax will be designed to ensure established tech giants, rather than start-ups, shoulder the burden, Hammond said. The Treasury said profitable companies would be taxed 2 percent on the money they make from UK users from April 2020.

Source: Reuters

Charter Communications Inc said on Friday it added more internet subscribers than Wall Street analysts had projected for the third quarter, making up for a drop in video subscribers that was less severe than expected.

The company added 266,000 residential internet customers in the third quarter, above the consensus estimate of 234,000, according to research firm FactSet.

More and more subscribers are deserting pay TV bundles and switching to cheaper streaming services like Netflix and Amazon.com’s Prime video.

That has pushed companies including Charter and Comcast Corp to focus on their high-speed internet business as a strategy to survive in the rapidly changing media landscape.

Comcast beat Wall Street estimates for internet subscribers on Thursday by adding 363,000 subscribers during the quarter.

Charter reported a loss of 66,000 residential video customers in the quarter, well below the 104,000 it lost last year. Analysts had forecast a loss of 85,000 video subscribers.

Net income attributable to shareholders was $493 million, or $2.11 cents per share, in the quarter ended Sept. 30, compared with $48 million, or 19 cents per share, a year earlier.

Total revenue rose 4.1 percent to $10.89 billion from $10.46 billion. Analysts had expected the company to report revenue of $10.94 billion, according to Refinitiv data.

Source: Reuters